Brand Video: Meet Planful
Every company needs that quick, 60-second pitch video. But with complicated financial tech products, delivering a simple pitch can be a challenge. Planful’s brand video gets the job done–without complicated voiceovers.
Contributions:
Scripting and development, brand asset delivery, storyboarding & pre-production
Process Notes
Script to Storyboard
Despite the brief runtime, this video took almost two months of intensive messaging work with our product marketing team. How do you boil down an entire product strategy into a 60-second video? Answer: very, very carefully. In addition to content, I consulted on the brand voice and tone, and which key assets and product views would suit our strategic outreach to new customers.
Storyboard to Animation
Our motion graphics agency required detailed vector assets for every step of the video. I designed and rendered each key section in order to create a smooth, seamless final product. We were able to expedite this process by leveraging existing brand components and libraries in our Figma environment, and by consulting with the UX team for high-res product view.s
