CV

I’m currently a freelance designer and brand strategist, but have enjoyed over a decade of challenging in-house and freelance roles. Most recently, I enjoyed a long stint developing and growing the brand for Planful, a San-Francisco based tech company, starting as their first in-house designer and departing as a brand strategist. Explore my full CV below. Want to know more about any of these roles? Contact me.

  • Bachelor of Arts, University at Buffalo

    Summa Cum Laude | Distinguished Senior Award, Visual Art
    Graphic Design & Art History Majors, English Minor

    Associate of Arts, Corning Community College

    Summa Cum Laude | Graphic Design Major

  • Brand Strategist | November 2024–July 2025

    Brand copywriting and design consultation for Planful's products, events, and strategic assets, analyzing the competitive environment and driving company vision at a brand level in partnership with the broader Planful Creative team.

    • Helmed messaging and design strategy for strategic events, including Planful Perform, 

    • Scripted video content including User Generated Content-style ad campaigns and thought leadership

    • Partnered with product marketing to create brand positioning and messaging for Planful AI, Planful Workforce Pro, and the Planful integrations environment. 

      • Product launches I consulted on in this role met early deal targets 20% faster than previous launches. 

    • Continued to contribute copy for ad campaigns and website pages, refining them for efficacy, tone, and style aligned with brand guidelines in order to drive leads and meet goals

      • Developed style guides using to enable the broader company to write branded copy

    Senior Brand Designer | June 2021–November 2024

    • Contributed to the launch of Planful Predict (now Planful AI) through  product naming, design, and scripting for a livestreamed launch event

    • Executed a comprehensive brand evolution in 2022, building off Planful's 2020 rebrand, including an updated logo, color system, and messaging that incorporated new elements following Planful's acquisition of Plannuh, Inc. (Now the Planful for marketing product suite)

      • Project managed and hand-updated all print assets affiliated with the acquired company

    • Developed Planful's first in-house ad campaign, "Surprise!" through focus-tested copy and visual design

    • Developed strategic brand materials including guidelines and sub-brands for products and strategic events in collaboration with the product and field marketing teams

    Graphic Designer December 2019–June 2021

    • Supported Planful (formerly Host Analytics) as their first in-house designer during their major rebrand and mid-market pivot in January 2020

    • Supported Planful (formerly Host Analytics) as their first in-house designer during their major rebrand and mid-market pivot in January 2020

    • Helmed all production and in-house brand design including the buildout of Planful's brand guidelines, sub-brand evolution, and brand messaging support for Planful Leadership

  • Design Quality Technician (Print project management, brand, pre-press)
    LACTALIS, INC | Buffalo, NY
    September 2018–October 2019

    Brand Design Contractor (Brand guideline development, photo)
    JIB SHEET PARTNERS | Buffalo, NY
    2018

    Design Lead & Marketing Media Assistant
    Exxcel Talent | Buffalo, NY
    2017-2018

    Graphic Designer & Photo Assistant
    University at Buffalo | Buffalo, NY
    2016-2017

  • Creative Director (Freelance)
    Buffalo-Niagara LGBTQ History Project

    Designer, photographer, and creative innovator for this grassroots project, which aims to elevate local and regional histories of LGBTQ people.

    • Fostered growth through messaging and a comprehensive rebranding campaign, enabling the organization to achieve its goal of obtaining 501(c)(3) nonprofit status in 2019.

    • Designed all exhibition materials including infographics and interactive maps, based on original research done by history project members.

    • Promoted events with print and digital marketing campaigns.