My time at Planful, a San Francisco-based Financial Technology company, encompassed a broad range of brand design and strategic work. I frequently collaborated with the company’s broader marketing team to create strategic assets, often entirely from scratch. In this case, the flagship “Global Finance Survey” was designed to summarize and synthesize a general survey of over 200 finance professionals.

Infographics, text styles, and colors were created from the ground up to build an asset that was easy to understand and which communicated the company’s brand identity to a global audience.