I’ve worked at Planful since 2019, when they brought me on as their first-ever graphic designer. Since then, the company’s customer base has doubled in size and its product offerings have expanded significantly. The brand’s strategic needs and principles have grown as well.

In 2023, following a major acquisition, I helmed a comprehensive, ongoing revisitation of the brand and its assets, resulting in a new brand manual and more. You’ll find selections from that manual on this page.